Our Philosophy

We believe the products we use on our pets should be created with the same thought, care and consideration as the products we use on ourselves.

We were pretty unimpressed with the existing pet products on the market, many of which contained toxic ingredients, or even worse, did not list their ingredients at all. Not cool.

So we set out to shake up the petcare industry and set a new standard for the products we use on our best friends. Goodbye sulphates, parabens and synthetic fragrances! Hello super natural ingredients that work in harmony with your dog’s physical and mental wellbeing. 

Created With

Wolfe products are made with only natural, plant-based, gentle and safe ingredients. We use ingredients like chamomile, oatmeal, aloe vera, sweet almond oil, coconut oil, rosemary extract and a curated blend of essential oils known to be enjoyed by your dog. We create premium products with no expense spared on quality and promise to never put profit before the health and wellbeing of your pooch.

Created Without

We will never use toxic or harmful ingredients such as synthetic fragrances, parabens, sodium lauryl sulfate (SLS), sodium lauryl ether sulphate (SLES), phthalates, phenoxyethanol, propylene glycol, petrolatum, silicones, ethanolamines (MEA, TEA, DEA), ethylenediaminetetraacetic acid (EDTA), animal products, or essential oils that are toxic or unpleasant to dogs.

Our Impact

Every brand existing in today’s world should be transparent, sustainable and conscious. It's no longer a choice, but rather a given. We aim to lead with integrity, minimise our impact and commit to continual improvement. Some things we're doing include:

  • We use glass bottles because they’re endlessly recyclable. 
  • When glass is a silly choice, we use 100% recycled PET which is recyclable again after use.
  • We manufacture locally in Australia to reduce transport CO2 emissions and support the local economy.
  • Our shipping is 100% carbon neutral.
  • We choose Australian grown and sustainable ingredients wherever possible.
  • We're palm oil free and use ethically sourced ingredients, even if it costs us more.
  • Our packaging is minimal, recyclable and recycled.
  • We pledge to continuously grow, review and build on our environmental impact because we are committed to always doing better.